Most fitness apps track. Will remembers.
Logging your workouts is table stakes. What most apps can't do is know you — your injuries, your schedule, your goals, and what you said six months ago. That's the difference.
WillpowerFitnessAI From $29/mo | MyFitnessPal Free – $20/mo | Fitbod $15/mo | Future $149/mo | |
|---|---|---|---|---|
Memory across sessions Remembers your goals, injuries, and history | Full, permanent memory | None | Workout history only | Coach-dependent |
Personalized AI coaching Coaching that adapts deeply to you over time | Adapts every session | Not available | Algorithm-based | Human coach (delayed) |
Food analysis Photo your meal for instant macro estimates | Photo → macros (AI vision) | Manual logging only | Not available | Not available |
Gym scanner Adapts your workout to any equipment or location | Any gym, hotel, or home | Not available | Equipment tracking | Coach sets it |
SMS nudges Texts you personally when you go quiet | Yes (Premium plan) | Not available | Not available | Human coach texts |
Price Monthly cost for full coaching access | From $29/mo | Free – $20/mo | $15/mo | $149/mo |
Competitor features based on publicly available information as of 2026.
The memory gap
Every other app resets when you close it. Will carries your entire history — injuries, goals, setbacks, wins — and references it in every conversation.
Personalization at depth
Generic plans don't account for the fact that your shoulder was repaired in 2022, you travel three weeks a month, and you hate burpees. Will does.
Human-level cost
Future charges $149/mo for a human coach who texts you occasionally. Will does all of that and more — for $29/mo, available 24/7.
Ready to try the difference?
Start free — no credit card. See for yourself what coaching that actually remembers you feels like.